Amit Chakrapani, Ph.D - Founder & Managing Director
In our current digital age, as we experience the rapid evolution of technological advancements, we are compelled to bring in innovations more frequently than ever before.
Our focus should not only be on providing the best customer experience but also on improving our services and products to make the lives of our customer better. The best way to achieve this is to see, listen and think like a customer does.
Although customer focus is of utmost priority, the real game-changer in the coming year would be the convergence of data, marketing, service, technology, and experience.
It must be kept in mind, however, that no customer interaction, whether marketing or otherwise, should be carried out as an isolated system because every aspect of customer experience is interconnected. The aim should be to think and operate like customers would do. Marketing strategies that embrace this philosophy are bound to succeed today and even in the future.
The industry is transforming at a great speed. A few things to keep in mind that will allow one to adapt accordingly to Katy Keim guest post: The Customer Experience of 2016 Year