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  • Forrester’s B2B Marketing

  • 26 - 27 September, 2017

  • Miami, FL

Forrester’s B2B Marketing

Forrester’s B2B Marketing

B2B Marketing is a customer experience conference that leverages Forrester’s deep research and knowledge to help B2B marketers solve CX challenges such as the changing pattern of discover and decision by business customers, the complex relationship between marketplaces and channels, the new technologies for tracking and engaging business buyers in real time, and the skills and practices that B2B marketers borrow from B2C colleagues and revamp for the B2B sector. One of the highlights of B2B Marketing is getting a better understanding of the rapidly evolving B2B customer and learning how to deploy new data sources and techniques to capture, analyze, and anticipate the customer’s preferences and behavior.