CRMAA and its international strategic partners have the expertise to frame and establish industry benchmarks for improving the level of customer service for delivering the memorable experience across all the delivery points. We are fully and exclusively authorize to implement the standards and benchmarks established by Customer Service Excellence, NPS Network, Loyalty Academy and Service Quality Institute. With a benchmark analysis, CRMAA compares the current scores of the company in relevant areas against its past performance and against its competitors as well.