International Standards of CRM are the measurable micro-goals towards the bigger goal of Customer Relationship. These CRM Standards focus on discovering answers to the following key questions -
- Where you stand on the CRM standards for the company today?
- What would you like the CRM standards of the company to be?
- What can they be? What are the barriers to get there? What are the steps? Who needs to get involved?
- Who are your customers? Values, beliefs. What will they pay for?
- What do your customers think today about customer service in your company?
- Who in your company are your customer service reps/contacts?
- How to secure and grow their key client or customer relationships?