Consumers do not just buy products. They buy experiences offered by brands across multiple touch points. Every experience across each touch point can make a business win or lose a customer. And that’s where we at the Center for Experience Excellence (An initiative of CRMAA) come in. We’re a global not-for-profit organisation -working with the world’s best known brands to create memorable and result oriented experiences for the Customers, Patients, and Students to create long-term Engagement and Relationships - that enthuse consumers and motivate employees to take action. Since a happy customer is the best business strategy of all.