Customer Relationship Management Executives in the industry today have varying backgrounds. There is no standard formal qualification that you find in other professions, such as Accounting. Anyone may call themselves a customer relationship manager with few having any qualification other than experience to prepare them for the role. It is common to find job titles such as Customer Service Director, Relationship Manager, Call Center Manager, Guest Relations Manager and other related titles. Few people holding these positions have any professional qualifications in the area of CRM.
The CRMAA works with customer-focused organizations in developing its curricula, participant assessment and certification program leading to a globally recognized “Customer Relationship Management Professional” designation. Organisations must insist on employing qualified customer relationship management personnel for proper job grading and effective reward systems. It is time for all those with customer relationship responsibilities to get the relevant formal training and certification.
We make available the fluent passages to secure the authentic national and international certifications in the sphere of CRM from the institutions and agencies of repute. Both the established professionals and budding entrepreneurs can benefit with their career advancement here at CRM Academy of Asia. CRMAA is dedicated to provide guidance and channels to CRM best-practices for any marketing professionals, who are moving towards fulfilling customer centric goals – the goals that are often invisible to the people involved, but visible to Marketers. As our corporate responsibility, CRMAA will consistently provide advanced educational tools and competent professional resources for empowering our members towards venturing business transformations within their companies with practical applications of CRM.
We understand that in the present evolving world market, customers are much more educated and always seek value for money. This is the essence that has united our forum to unite resources that offer effective directives and guidance for the coming-age CRM executives in India as well as in the entire world. We envisage providing CRM professionals with latest skills and techniques that will help them to emerge as successful business leaders in the present business development scenario.