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Case Studies

  • what-indian-customers
    What Indian customers love and hate about customer experience

    Source : LogMeIn India

    The speed with which the phrase “Big Data” went from Ted Talk topic to punch line speaks to the speed with which technology now disrupts legacy business models and marketing disciplines.

  • The-Alarming-State-Of-Indian
    The Alarming State Of Indian Customer Experience

    Source : LogMeIn India

    Improving customer experience is the top priority for business, beating other priorities like generating revenues.

  • Fifth-Quadrant-Credentials
    Fifth Quadrant Credentials

    Source : Fifth Quadrant

    Fifth Quadrant is a Leading Customer Experience Consulting, Research & Design Company.

  • how-to-track-customers
    How to track customers as they take a journey with your business

    Source : Apteco Ltd

    Being able to not only track how your customers interact with your business but also understand how these interactions fit into behavioural patterns is key to ensuring a successful campaign execution.

  • the-customer-journey-a-marketer
    The customer journey A marketer’s paradox of strategy v practice
    Source : Brand Republic INSIGHT

    We deliver best in class results for over 1,400 customers across the retail, travel, publishing,
    finance and agency sectors.

  • the-power-of-real-relationships

    Source : AIMIA

    The speed with which the phrase “Big Data” went from Ted Talk topic to punch line speaks to the speed with which technology now disrupts legacy business models and marketing disciplines.

  • customer-journey-insight
    Customer Journey Insight

    Source : COPC

    The Consumer Edition of the Customer Experience Management Benchmark (CXMB) Series brings a host of new content in 2016.

  • technology-strategies-for-attracting-and-keeping-customers

    Source : Forbes

    Technology is driving massive change in consumer behavior, prompting brands to rethink the way they reach, engage and retain customers.

  • forrester-perspective-the-business-impact-of-customer-experience
    FORRESTER PERSPECTIVE: The Business Impact Of Customer Experience

    Source : FORRESTER

    We’ve entered the age of the customer — an era when focusing on customers is more important than any other strategic imperative. Every executive knows that customers matter. But most companies don’t approach their customer interactions in a disciplined way.

  • customer-experience-creating-value-transforming-customer-journeys
    Customer experience: Creating value through transforming customer journeys

    Source : McKinsey & Company’s

    Almost every successful company recognizes that it is in the business of customer experience. Many businesses understand that it’s no longer enough to compete on products and services.

  • foresee-helps-life-fitness-check-the-pulse-of-online-customers
    ForeSee Helps Life Fitness Check the Pulse of Online Customers

    Source : ForeSee

    For more than 45 years, Rosemont, Illinoisbased Life Fitness has been dedicated to creating fitness solutions that benefit both facilities and exercisers.

  • 7-customer-experience-case-studies-that-generated-loyalty-and-roi

    Source : CRM Academy of Asia

    Delighting the consumer is the number one priority for all customer-facing companies. Right now, consumers have never had more choice, but when there’s an endless array of businesses offering similar products and services, how does any company stand out from the crowd?

  • starbucks-case-study
    Starbucks Case Study
    Source : E-Commerce

    Brand recognition is a crucial factor for business growth when customres pay premium prices for robust brands. Marketing connects a company with its customers and aims to influence consumer consumption habits.

  • the-truth-about-customer-experience
    The Truth About Customer Experience
    Source : Harvard Business Review

    Companies have long emphasized touchpoints—the many critical moments when customers interact with the organization and its offerings on their way to purchase and after.

  • mumbai-dabbawallas-model
    Mumbai Dabbawallas Model Of Service Execllence
    Source : CRM Academy of Asia

    In July 2005, Mumbai was battered by unusually heavy monsoon rains. In just 12 hours, more than 25 inches deluged India’s business capital.

  • capitalizing-on-the-social
    Capitalizing on the Social Media Revolution to Blend
    Source : Jive

    Sometimes, if you’re lucky, your marketplace clearly signals what they need from you. Premier Farnell saw their business shifting to the web, listened as their customers dentified

  • 3
    Maersk Line Success Story
    Source : Beyond Philosophy

    Over a 30 month period Maersk Line improved their Net Promoter score from -10 to +30. A 40 point improvement. How have they achieved this? What is their secret?

  • 2
    ICICI Bank, Transforms its Customer Experience
    Source : Genesys

    In today’s digital world, customers today use multiple channels when interacting with
    companies. When purchasing a product or service,

  • 1 Success Story
    Source : bpmOnline is one of Russia’s largest computer and technology retailers, offering products through
    nearly 150 stores and online at for nearly two decades.