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Why Join CRMAA?

We are the leading professional association for CRM & CX leaders and Professionals. Read More

Who we are?

CRMAA is the professional home for the CRM & CX profession. Just as you’re there for your customers, CRMAA is here for you…advancing the profession and providing the programs, tools and resources you need.

What we do?

CRMAA transforms CRM & Customer Experience insight into real-world action, offering corporations and brands the tools, training and thought leadership they need to become fully customer centric.

Why journey with us?

Leading organizations count on CRMAA to keep their customers, build and improve the performance of their entire work force so they develop a culture of delivering superior customer service and Relationships.

What you can get?

Tailor-made CRM & CX Solutions to suit your projects and adhering to the standard best-practices in your industry niche. We accelerate change, by prioritising investments, redesigning customer journeys and implementing joined-up customer relationship & Experience strategies.

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CRMAA Latest Blogposts

Daily live feed of posts to keep you in touch with the pulse of CRM & CX from a veriety of voices and viewpoints.

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CRM Insights

Our customer experience guides give you a quick overview of some of the things to watch out for when thinking about your customer experience.

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Spotlight on...

How to learn at CXU

Get to know Dr. Latib, CXU founder and CEO, as he explains what CX University has to offer for professionals or aspiring practitioners of the Customer Experience discipline. See more at

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Upcoming Events

Customer Centricity: Relevance and the Way ahead

10 February 2017

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